The Smart Ticketing Alliance (STA) is a non-profit association that promotes and facilitates cooperation between national and regional smart ticketing systems to implement interoperable smart ticketing in Europe and elsewhere. Therefore, the STA has become the integrated platform for European transport authorities, transport operators and providers, industry and policy makers to promote, standardise and further develop ticketing and seamless travel in Europe.
Europeans enjoy free movement across the EU. Yet there is no European standard or integrated ticketing scheme that people can use to travel from one country to another. We believe that there is room for all technologies in Europe. But we need common rules and regulations and common definitions to enable seamless mobility and interoperability beyond national borders.
The STA is the driving partner in the Ticketing eco system and is heard in various boards and committees: from the Multimodal Passenger Mobility Forum of the EU Commission to the NFC Forum. There we bring in the voices of our members as well as the results of our working groups.
Account-based ticketing is a new, promising way of e-ticketing that is different from traditional card-based schemes for fare-collection.
Mobile phones are being used as a ticketing medium in public transport. This is thanks to the GSMA, the NFC Forum - and the STA.
The STA certification program brings together Certification Bodies authorised to certify compliance of transportation and acceptance media.
Smart City Expo, World Passenger Festival, Transport Ticketing Global, InnoTrans, IT-Trans:
We are where the ticketing landscape is shaped.